Accomplished Creative Director and Business Unit Leader with over 15 years of experience leading design teams and delivering innovative digital campaigns and branding projects across various industries, including finance, sports, real estate, technology, and luxury. Proficient in integrating artificial intelligence and data analytics into the design process, managing complex projects, and fostering collaboration with cross-functional teams. Proven track record of developing comprehensive design and creative concepts and executing high-impact solutions. Passionate about driving design excellence and organisational growth.